It is usually not the membership website software which is the problem. The main challenge is to design and prepare the site so you can manage your subscribers effectively and easily, with minimal interventions.

For starters, anticipate the main problems and questions about your membership software:

* how to combine it to your current website?

* how to combine it to your e autoresponder sequences

* how it should work with your merchant account or how you get compensated

* how the content should be allocated

* how to arrange the content for different membership levels (if you need more than one)

All this needs to be cleared up before constructing the membership site and even before considering about acquiring the membership software.

Let’s look at a few questions.

Membership levels

Do you want to have a more complex structure, e.g. sub-levels or ‘special’ levels? Or do you want to have a few levels, e.g. Silver, Bronze, Gold, Platinum. Or want a simple structure with just a member and non member area on your site?

Content distribution

Do you want to have a static content which your subscribers access or do you want to add new content on an ongoing basis? Do you even want to ‘drip content’? This means that the content is available automatically for the user only after some period of time after subscription.

Do you plan to put additional content on an ongoing basis, so you don’t have to care about the right timing?

Payment processor

Make sure you know what payment processors are supported by the membership software.

Even more, depends on your payment plans and content delivery structure, make sure the payment processor acknowledge different payment structures.

It is not only about recurring payments. There might be different scenarios needed. Like, you need to charge the one type of the payment in the trial period, and another after the trial period lapse and also some combination of the two.

Make sure your payment processor will accept all your business cases. Like, trial periods might not be supported by all the payment processors.

PayPal is the simplest and easiest to use and widely mostly supported by membership sites. And also surprisingly accepts many payment plans. The other commonly used payment processors are Authorize.Net, 2Checkout, Clickbank, 1ShoppingCart.

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Personalized URLs (also known as PURLs) are a simple, elegant and efficient tool in engaging your prospects in order to attract new business. It is a very “low-cost” strategy to deliver a sales message to your prospects.

Personalized URLs (PURLs) are web addresses, which contains a prospect’s first and second name, so they feel customized and personal. So if your website is www (dot) your-website-name (dot) com than the personalized URLs for John Doe would look like this:

www (dot) JohnDoe (dot) your-website-name (dot) com

or

JohnDoe (dot) your-website-name (dot) com

Why you should care?

The effective selling is based on a trust and strong relationship with your customers and prospects. How can you demonstrate that? By making the prospect believe that you speak directly to him or her. If they believe that the communication is especially for them, their response is higher. They stay on the web page longer, and they are more likely to buy. Personal URLs activate psychological buying factors that will dramatically increase your response rates.

How to use personalized URLs

Click here to get information on Personalized URLs

You can easily install personalized URL software on your website. This allows your visitors to see a fully personalized web page (personalized URLs landing page), as if it was built just for them (and it was!). This personalized landing page uses the data from your database of prospects to personalize the user experience. You can greet the prospect with the first name or change the whole web page based on data you have about your customers or prospects.

You can even use other personal data, e.g. occupation, sex, and geographical data. For example, you can show different sales pages to men and different to women. And even different page for men and women from different states. Then you can send those personalized web addresses by email, or even regular mail (e.g. simple yellow postcards are very effective and cheap). Personalized URLs direct mail campaign moves offline prospects online, where you can effectively track their response.

You can measure when the prospects first saw the page, how long he/she stayed, etc. You can even automatically push this data to your sales team, so they can contact the prospect immediately.